Peace First friend and co-author of Good is the New Cool, Afdhel Aziz, shared his thoughts on how we can better use our leading Creatives for good, which will lead to profit.

"By treating people as citizens with a wide range of passions and interests, we'll see that there are countless of problems that brands can solve for them, from the everyday to the epic."

With compassion and creativity, profit and progress can work in tandem. Afdhel's ideas on re-thinking business and brands has got us, well, thinking. Read his article here.