The S.O.A.P -- "Save our Adolescents from Prostitution" -- Project, a nine-year-old non-profit that aims to raise awareness about trafficking passed out bars of soap with the national human trafficking hotline number on them in Atlanta.
PHOTO CREDIT: Christina Maxouris via CNN
Surrounding the recent Super Bowl and following the end of January, which is Human Trafficking Awareness Month, Atlanta has been cracking down on sex trafficking. They recently arrested 33 people on sex trafficking charges leading up to Super Bowl weekend. Authorities also say four victims have already been rescued. Anytime there is a large influx of crowds, such as major sporting events, an increased risk for sex trafficking has been found.
“The city of Atlanta is committed to ending human trafficking of all people.” ~ Keisha Lance Bottoms, Mayor of Atlanta via the Guardian
With so many people flocking to Atlanta to watch the big game last weekend, advocates and outreach groups capitalized on the opportunity for a widescale public awareness initiative surrounding sex trafficking. They have an initiative that targets convenience stores, placing stickers with the sex trafficking hotline in their restrooms as sex traffickers often bring their victims to these establishments. The awareness campaigns went hand in hand with law enforcement efforts to increase patrols as the city filled up for the Super Bowl. Atlanta ranks third in the country for reports of human trafficking.