Snapchat snafu makes light of Domestic Violence
Rihanna - a Barbadian singer, songwriter, and actress.
PHOTO CREDIT: Chris J Ratcliffe/Getty Images via The Verge
Last week, an advertisement was displayed on Snapchat that was insensitive and offensive to victims of domestic violence. The ad came from a game called ”Would You Rather” and it asked users if they would rather slap Rihanna or punch Chris Brown.
Is it just me, or is this ad that popped up on my Snapchat extremely tone deaf? Like what were they thinking with this? pic.twitter.com/7kP9RHcgNG
— Royce Mann (@TheRoyceMann) March 12, 2018
The ad referenced a violent incident in 2009 where Chris Brown violently assaulted Rihanna who was his girlfriend at the time. Rihanna ended up in the hospital after Chris Brown choked, bit, punched and even threatened to kill her.
Many Snapchat users were offended by this ad, and Rihanna called out the company for their ignorance and disrespect towards all victims of domestic violence.
“Now SNAPCHAT I know you already know you ain’t my fav app out there! But I’m just trying to figure out what the point was with this mess! I’d love to call it ignorance, but I know you ain’t that dumb! You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it!!!! This isn’t about my personal feelings, cause I don’t have much of them...but all the women, children, and men that have been victims of DV in the past and especially the ones who haven’t made it out yet....you let us down! Shame on you. Throw the whole app-oligy away.” ~ Rihanna via an Instagram story